Building the next generation of FinTech for startups and scaleups
WHOSE LEDGER IS IT ANYWAY?
A NO-BS GUIDE TO BUILDING ACCOUNTING AND FINANCIAL SOFTWARE
(WITHOUT LOSING YOUR MIND)
Product Leader
Startup Advisor
Author
Speaker
Bullshitter
Hi, I’m Kelly. It’s nice to meet you!
I’m a senior product leader and FinTech author with deep domain expertise in accounting and general ledger systems. I transform complex financial logic into clear, auditable systems that scale. With over a decade of experience in finance and tech, plus a dual BS in Accounting and Marketing, I’ve helped build products and teams that handle billions in assets, generate tens of millions in revenue, and support real-time money movement.
📗 My book Whose Ledger is it Anyway? A No-BS Guide to Building Accounting and Financial Software (Without Losing Your Mind) is available here.
💡Current focus: Compliant trust accounting systems for property management
What I Do Best
💵 FinTech & Accounting Infrastructure - Designing scalable GLs, payment flows, and reconciliation systems that meet the demands of auditors, investors, and enterprise users.
🚀 Startup & Scaleup Strategy - Advising early-stage and high-growth companies on product-market fit, GTM strategy, and building performant software in regulatory-heavy industries.
👥 Building the Right Team - Recruiting, onboarding, and managing talented professionals who are excited about their work.
🤖 Smart AI Implementation - Using automation and AI to streamline repetitive accounting tasks with clear controls, audit trails, and manual override options to avoid scaling errors.
😎 Other Skills Include - Product management, market positioning, brand identity, lean process efficiency, and social media
Companies I’ve Worked With
From accounting to product management, I’ve worked with some of the world’s largest banks and been one of the first few team members of startups that grew to an impressive scale.
